MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01040nam a2200325 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
050808s1995 xr 000 0 cze |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
8071690627 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
vtls008217151 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
SVKPOKN028630 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201702161431 |
| Level of effort used to assign nonsubject heading access points |
mkpoh03 |
| Level of effort used to assign subject headings |
200809241545 |
| Level of effort used to assign classification |
phsnk01 |
| Level of effort used to assign subject headings |
200809220859 |
| Level of effort used to assign classification |
mschk03 |
| Level of effort used to assign subject headings |
200508092147 |
| Level of effort used to assign classification |
VLOAD |
| -- |
200508082258 |
| -- |
VLOAD |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
SVKPOKN |
| Language of cataloging |
slo |
| Transcribing agency |
SVKPOKN |
| Modifying agency |
SVKPO |
| -- |
STUSCHK1 |
| Description conventions |
AACR2 |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
cze |
| Language code of original |
eng |
| 044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE |
|---|
| MARC country code |
xr |
| ISO country code |
CZ |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER |
|---|
| Universal Decimal Classification number |
659.1 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Schultz, Don E. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Moderní reklama - umění zaujmout |
| Statement of responsibility, etc. |
Don E. Schultz; Robert Špaček |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Praha |
| Name of publisher, distributor, etc. |
Grada |
| Date of publication, distribution, etc. |
1995 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
668 str. |
| 650 07 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
reklama a propagácia |
| Source of heading or term |
svkpo |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Tlač |
| -- |
Odborný preklad |
| 655 #7 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
príručky |
| Source of term |
svkpo |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Špaček, Robert, |
| Dates associated with a name |
1952- |
| Relationship |
trl |
| 9 (RLIN) |
834 |
| 910 ## - USER-OPTION DATA (OCLC) |
|---|
| User-option data |
svkponkat |
| 910 ## - USER-OPTION DATA (OCLC) |
|---|
| User-option data |
SCHK95 |
| 910 ## - USER-OPTION DATA (OCLC) |
|---|
| User-option data |
pokpoh |
| 919 ## - |
|---|
| -- |
80-7169-062-7 |
