MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01685cam a2200469 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
070601s2007 xr f f 011 0dcze |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788072611614 (viaz.) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
vtls008994958 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
200801291005 |
| Level of effort used to assign nonsubject heading access points |
msnk14 |
| Level of effort used to assign subject headings |
200801281128 |
| Level of effort used to assign classification |
msnk15 |
| Level of effort used to assign subject headings |
200711261203 |
| Level of effort used to assign classification |
mschk02 |
| Level of effort used to assign subject headings |
200706051428 |
| Level of effort used to assign classification |
msvkpo03 |
| -- |
200706010847 |
| -- |
msvkpo04 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
SVKPO |
| Language of cataloging |
slo |
| Transcribing agency |
SVKPO |
| Modifying agency |
SNK |
| Description conventions |
AACR2 |
| 041 1# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
cze |
| Language code of original |
eng |
| 044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE |
|---|
| MARC country code |
xr |
| ISO country code |
CZ |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
658 |
| Subject category code subdivision |
Riadenie a správa podniku |
| Source |
konspekt |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER |
|---|
| Universal Decimal Classification number |
658.8 |
| Edition identifier |
2001 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER |
|---|
| Universal Decimal Classification number |
658.8:005 |
| Edition identifier |
2001 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER |
|---|
| Universal Decimal Classification number |
658.8:654.15 |
| Edition identifier |
2001 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER |
|---|
| Universal Decimal Classification number |
(035) |
| Edition identifier |
2001 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip, |
| Dates associated with a name |
1931- |
| 240 10 - UNIFORM TITLE |
|---|
| Uniform title |
Marketing moves |
| Language of a work |
Česky |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing v pohybu |
| Remainder of title |
nový přístup k zisku, růstu a obnově |
| Statement of responsibility, etc. |
Philip Kotler, Dipak C. Jain, Suvit Maesincee ; [z angl. orig. přel. Pavel Medek] |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Vyd. 1. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Praha |
| Name of publisher, distributor, etc. |
Management Press |
| Date of publication, distribution, etc. |
2007 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
171 s. |
| Dimensions |
25 cm |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Knihovna světového managementu |
| Volume/sequential designation |
sv. 21 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Obsahuje bibliogr. odkazy |
| 650 07 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
marketing |
| Source of heading or term |
SNKPH |
| 650 07 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
telemarketing |
| Source of heading or term |
SNKPH |
| 650 07 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
marketingový manažment |
| Source of heading or term |
SNKPH |
| 650 07 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing management |
| Source of heading or term |
SNKPHeng |
| 655 #7 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
príručky |
| Source of term |
SNKPH |
| 655 #7 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Handbooks, manuals, etc. |
| Source of term |
SNKPHeng |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jain, Dipak C., |
| Dates associated with a name |
1957- |
| Relationship |
aut |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Maesincee, Suvit, |
| Dates associated with a name |
1961- |
| Relationship |
aut |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Medek, Pavel, |
| Dates associated with a name |
1952- |
| Relationship |
trl |
| 9 (RLIN) |
490 |
| 765 0# - ORIGINAL LANGUAGE ENTRY |
|---|
| Title |
Marketing moves. Česky |
| Main entry heading |
Kotler, Philip, 1931- |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Knihovna světového managementu |
| Volume/sequential designation |
sv. 21 |
| 910 ## - USER-OPTION DATA (OCLC) |
|---|
| User-option data |
svkpo |
| 910 ## - USER-OPTION DATA (OCLC) |
|---|
| User-option data |
SCHK95 |
| 910 ## - USER-OPTION DATA (OCLC) |
|---|
| User-option data |
snk |
| 919 ## - |
|---|
| -- |
978-80-7261-161-4 |
