MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01253nam a2200361 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
080620s1999 xr a e 000 0 cze |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
8071695424 (brož.) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
vtls009305432 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201106150851 |
| Level of effort used to assign nonsubject heading access points |
mskpk07 |
| Level of effort used to assign subject headings |
200906241442 |
| Level of effort used to assign classification |
mtotk01 |
| Level of effort used to assign subject headings |
200811281042 |
| Level of effort used to assign classification |
mschk03 |
| Level of effort used to assign subject headings |
200810241335 |
| Level of effort used to assign classification |
mtotk01 |
| -- |
200806201101 |
| -- |
mtotk01 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
TOTK |
| Language of cataloging |
slo |
| Transcribing agency |
TOTK |
| Description conventions |
AACR2 |
| 041 1# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
cze |
| Language code of original |
eng |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER |
|---|
| Universal Decimal Classification number |
(035) |
| Edition identifier |
SNKPH |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER |
|---|
| Universal Decimal Classification number |
658.8.01 |
| Edition identifier |
SNKPH |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
A 99682 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Westwood, John |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Jak sestavit marketingový plán |
| Statement of responsibility, etc. |
John Westwood ; [z anglického originálu ... preložil Jiří Vejdělek] |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1. vyd. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Praha |
| Name of publisher, distributor, etc. |
Grada |
| Date of publication, distribution, etc. |
1999 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
117 s. |
| Other physical details |
il. |
| Dimensions |
21 cm |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Tabulky |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Na obálke a na chrbte uvedený nesprávne ako autor Jiří Vejdělek |
| 650 07 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
marketingový management |
| Source of heading or term |
SNKPH |
| 650 09 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management |
| Source of heading or term |
SNKPH |
| 655 #7 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
príručky |
| Source of term |
SNKPH |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Vejdělek, Jiří |
| Relationship |
trl |
| 9 (RLIN) |
565 |
| 765 0# - ORIGINAL LANGUAGE ENTRY |
|---|
| Title |
How to write a marketing plan |
| -- |
Česky |
| 910 ## - USER-OPTION DATA (OCLC) |
|---|
| User-option data |
totk |
| 910 ## - USER-OPTION DATA (OCLC) |
|---|
| User-option data |
SCHK95 |
| 919 ## - |
|---|
| -- |
80-7169-542-4 |
| 973 ## - |
|---|
| -- |
m 626566 D |
