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Marketing management Knowledge and skills: text, analysis, cases, plans

Peter, J. Paul

Marketing management Knowledge and skills: text, analysis, cases, plans = Riadenie marketingu = Znalosti a prax J. Paul Peter, James H. Donnelly - 2. ed. - Homewood Richard D.IRWIN 1989 - XVI, 928 s. Lit., fot., tab., sch., reg.

ISBN: 025606668X [1.250.00 SK]

Universal Decimal Class. No.: 658.8

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