TY  - BOOK
AU  - McCarthy,E.Jerome
AU  - Perreault,William D.
TI  - Basic Marketing: a Global-Managerial Approach
SN  - 025610509X
PY  - 1993///
CY  - Boston
PB  - IRWIN
KW  - marketing - manažment - učebnice VŠ
KW  - príručky
KW  - svkpo
ER  -