TY  - BOOK
AU  - McCarthy,Jerome E.
AU  - Perreault,William D.Jr
TI  - Learning Aid for use with Basic Marketing
SN  - 0256085242
U1  - 339.138 MRF
PY  - 1990///
CY  - Homewood, Ill.
PB  - IRWIN
KW  - basic marketing
N1  - Includes bibliographies and index
ER  -